The property education world was an odd place in 2019.
As companies battled for position and battled even more bad press, it seemed odd to me the behaviour of many during this time.
Both the ‘educators’ and the ‘educated’ seemed to respond in ways that wouldn’t serve them well in the long run.
Educators, like many businesses, have become too focussed on growth and not service. As an industry, it is becoming in danger of becoming a sausage factory. It has become about “look how many people are in this room” over looking at how many are actually doing what they set out to do.
Many are incredible marketers, but their product stinks. They can fill a room, sell a product at a high price, but the value isn’t there in the product. These will be here today gone tomorrow.
Theres the little guys, or even some old fashioned big guys, that haven’t moved with the trends. Their product is often much better, but either too expensive to deliver or not seen by enough people.
In business nowadays you cannot plant the seed and reap the harvest straight away, without taking care of the crop over a period of time. If you don’t look after the crop, it won’t grow, and your harvests will be short-lived if at all existent.
The Educated – simply put – you got to own it. Absolutely we should all be pushing to improve the standard of education and information being shared in ALL areas of business and marketing. We want sizzle and steak, and rightly so.
HOWEVER – if you buy something and do nothing, it can be the best information in the world, to you it is useless.
You have to take responsibility for the actions based on the information you have acquired.
This year I see people pointing fingers at other people more than ever. There are people who have done the same education I did, who will say it was crap. Then there is me, who has done OK with the information given. If the information is the consistent part, what is the variable. The person.
Be the best you that you can be.
Take action based on information.
Ultimately it is up to you.
I do however feel that social media and the internet has changed everything.
“Property Investment or indeed the skills of an entrepreneur and business owner are no longer a secret sauce only available to the few.”
Our access to information and knowledge is at our finger tips every single minute of the day, and any educator needs to, in my opinion, give more to get more.
I feel people want information, that is fresh and updated, in a digital manner, to learn their own time.
I believe that people want mastermind groups and time to network with peers who are doing the same thing as them.
They want someone to work with them over an extended period of starting their business (as I don’t know a get rich scheme you cannot buy a ticket for)
They want to be able to grow, and consistently be challenged.
They want as much information as possible, as structured as possible, and at a good value.
They want sizzle and steak.
And luckily, so do I.
So in 2020 I have made a promise to myself that I will give more value in all of our marketing, all of our posting and any product we decide to introduce.
I am working with a few people to design what this looks like as we speak, but in the mean time I will continue to send you, my beloved subscribers, more content/documentation/information in the year ahead.
I hope the business plan was useful. I guarantee if you used it, it was. If you didn’t it is about as much use as a chocolate fireguard (see above)
Next we are sharing our private finance document – for those who are looking to raise for themselves, or even those interested in acting as a lender.
We are starting our youtube channel, podcast, and daily filming imminently.
I am all in on 2020.
What do you want to see?